What is Facebook Marketing ?
Facebook is a social media channel which allows businesses to market their products and services to the available users. Facebook marketing can be achieved through organic strategies and targeted strategies such as paid ads.
Usually, businesses start with organic marketing which helps them develop a user base and brand value without any major investment. Once a considerable amount of audience is attracted, the second step is to utilize targeted ads and marketing strategies.
Facebook Pages
obvious first step in Facebook marketing is Facebook pages. It is similar to your personal profile but this is a profile of your business or brand. A Facebook page delivers information about a brand such as products, services, aim, values, mission, vision, etc.
Any business or even celebrities can create a Facebook page to regularly connect with their audience. Users can follow the page or like it to receive regular updates on their news feed of Facebook.
However, to improve the visibility of your Facebook page, your users need to utilize the view post first. This is because Facebook boosts paid ads more than organic posts.
Hence, to implement this in your Facebook marketing strategy, offer a suggestion to your users to follow you and opt to see your posts first. This will increase your outreach and help you in the long run.
There are some differences in Facebook marketing through a page and a profile.
Firstly, your audience can like your page and follow you at any time without request approval. Anyone can open your page, hit the like/follow button, and become a follower. This is not the case with Facebook profiles. Users can only send a profile friend request to connect with each other.
Secondly, Facebook currently has a limit of 5,000 friends on Facebook profile. But, there is no such limit when you are doing Facebook marketing through a page. Any number of people can like and follow you. Here, more is better.
The best benefit of Facebook marketing is that you can set up a page quickly and radiate a strong brand image. All you need to do is sit down with your team and create a memorable profile.
However, there’s also a downside. You have to work a lot to improve your page likes through organic methods. Unless you are a celebrity or a known brand name, organic likes are not a piece of cake today.