Every time Google updates its algorithm, you should consider if your SEO strategy needs to be updated as well. But much of the time, the algorithm updates only serve to further the main recommendations Google has been making for years.
While we can’t say for sure what 2020 will bring for the Google algorithm, you can pretty well count on these seven tips holding true throughout the year.
1. Make sure your website works well on mobile.
There’s no question at this point that Google cares about the mobile experience. One of the most important things you can do to improve your SEO is to give mobile as much priority as they do. If you haven’t already switched to a responsive website, put that at the top of your to-do list. And make a habit of testing your website on mobile to make sure it works well.
2. Check your site speed on all devices.
Test how quickly your website loads in different browsers and on different devices. If it’s too slow, take steps to speed it up. https://developers.google.com/speed/pagespeed/insights/
3. Find out what topics your audience cares about.
Good SEO isn’t just about ranking; it’s about showing up for the right searches. As has always been the case with inbound marketing, you should do audience, keyword and competitor research to gain insights into the types of questions and concerns your audience is most interested in. That information can guide your strategy and keep it audience-focused.
4. See what shows up in search for those now.
5. Create high-quality content.
6. Pay attention to your analytics.